# Cartback

> Cartback is a Shopify app that helps merchants recover abandoned carts with
> email and web push reminders. Send timing is chosen from store-level buying
> patterns (an initial AI estimate refined by the store's own recovery
> results). Pricing is a flat monthly fee with a free plan; there is no
> revenue share. Shopper email addresses are encrypted at rest.

App Store listing: https://apps.shopify.com/cartback-5

## Key pages

- [Home](https://cartback.shop/): product overview, pricing, FAQ
- [Privacy & security](https://cartback.shop/privacy): what data is processed and how it's protected
- [Abandoned cart revenue calculator](https://cartback.shop/tools/cart-revenue-calculator): transparent arithmetic estimate from a store's own numbers

## Articles

- [Why your Shopify abandoned checkout shows no marketing consent](https://cartback.shop/blog/shopify-abandoned-checkout-marketing-consent): The checkout's marketing checkbox is only recorded at specific steps. What Shopify's documentation says, what we observed in testing, and what it means for cart recovery.
- [When does Shopify create an abandoned checkout?](https://cartback.shop/blog/when-does-shopify-create-an-abandoned-checkout): What Shopify's documentation says about when a checkout counts as abandoned, which webhooks fire, and what we observed about timing in practice.
- [5 abandoned cart email templates you can copy](https://cartback.shop/blog/abandoned-cart-email-templates): Five plain, adaptable abandoned-cart email templates — reminder, follow-up, question, incentive, and last touch — with notes on compliance basics.
- [Abandoned cart recovery with email + web push](https://cartback.shop/blog/email-and-web-push-cart-recovery): See how email and web push complement each other in Shopify cart recovery — and how to coordinate timing, consent, and follow-up without revenue sharing.
- [Before you rewrite the subject line, fix your cart-reminder timing](https://cartback.shop/blog/ai-send-time-optimization): Fixed delays optimize for elapsed time, not the shopper's next receptive moment. How Cartback chooses cart-reminder send windows from your store's buying rhythm.
- [What a cart recovery app should do with your shoppers' data — a merchant's checklist](https://cartback.shop/blog/shopper-data-security): Cart recovery apps handle emails, names and cart contents. Eight questions to ask any app before you hand that over — and how Cartback answers them.
- [Flat pricing for cart recovery: keep what you recover](https://cartback.shop/blog/flat-pricing-cart-recovery): Usage-based and revenue-share pricing scale with your success. What flat pricing changes for a growing Shopify store.